Monday, October 5, 2009

Yahoo! Trying To Woo Indians Or A New Market Strategy?

. Monday, October 5, 2009

By stockOzone team

Today India’s leading English newspaper Times of India front page was dedicated to Yahoo! The readers got amazed to see the front page of TOI as it was dedicated to Yahoo! Advertisement.

A girl with crossed arms having a beautiful smile is in the image of that advertisement.

The Dimension of the advertisement in the e paper TOI is (width * height )32.8x 48 and it’s in Bright yellow colour which itself takes attention of reader. Last month also the campaign was there but this advertisement is really unique and eye-catching. One can say this full page advertisement serve the purpose and Yahoo must left an immortal image in reader’s mind.

The advertisement has a Tag Line “The internet is under new management”.

The body line is,” A homepage that lets you add whatever you love, an inbox that knows what you like (and don’t) and a freedom to access it from your mobile. Say hello to the new yahoo !take charge today at “Its You “..which signifies Yahoo!!

TOI reaches about 3.14 million readers last year and Yahoo is browsed by 26 million out of the 35 million Indians who are online. Star network is also advertising yahoo vigorously today.

Disclosure: Author does not own any of the stocks discussed here.

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