Thursday, April 30, 2009

Apple: Low Cost Macs In The Works?

. Thursday, April 30, 2009

By stockOzone team

The rumor that Apple (NASDAQ: AAPL) is going to launch a low cost version of its Mac computers has just refused to die down.Apple, in an attempt to increase its share of the personal computer market during the worst economic climate in its corporate history is tailoring changes to a pair of its offerings that will help drive down prices of some of the most popular Macs.

The latest move is being seen as an interim soultion to counter the growing market share of low cost netbooks -until the company is ready to lanch its own version of low cost PC..

It is being speculated that Apple may introduce affordable versions of both the 13-inch MacBook and iMac in coming days. However, exact pricing is unclear or still undetermined at this time. The first batch of more affordable Macs is expected as early as this spring as part of a restructured MacBook line.

The current MacBook product line starts at $999, while the desktop iMac line starts at $1199.

Technology companies have been forced to review their strategies as consumers have sharply cut down on their technology spending amid worst economic downturn in decades. Net book makers like Acer have steadily increased their market share as consumers switched to cheaper alternatives amid escalating job losses. So far, Apple has resisted the idea of netbooks. During the most recent earnings call, interim CEO Tim Cook said “When I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens. “And just not a consumer experience and not something that we would put the Mac brand on, quite frankly.”

Disclosure: Author does not own any of the stocks discussed here.





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